日本乐天

Rakuten is one of the world’s largest e-commerce platforms, with 46,000 sellers and 98.5 million users, representing approximately 80% of Japan’s total population. Its users span all age groups and income levels, and its sales reach $17 billion. Currently, including Amazon and eBay, Rakuten is the number one e-commerce platform in Japan, holding a 27.8% market share. Nearly one-third of Japanese online shoppers shop through Rakuten, and almost everything can be purchased on the platform. Its global transaction volume reaches $100 billion.

日本乐天是全球最大的电商平台之一，拥有4.6万名卖家，有9850万用户，大约占了日本总人口的80%；用户覆盖各年龄层和收入阶层，销售额达170亿美元。当前包括亚马逊、eBay在内，日本乐天是日本电商市场排名第一的平台，并占据了27.8%的市场份额。日本将近1/3的网购消费者通过乐天购物，几乎所有的东西都能在该平台上买到，其全球总交易额达到了1000亿美元。